Introduction
01
THEO AGENCY
REBRAND PROJECT
For Theo Agency’s rebrand, the goal was clear: to create a modern, confident, and future-ready brand identity. The old branding outdated and failed to represent the agency’s creativity and growth. We began with a deep discovery process, understanding the agency’s vision, values, and long-term goals.
Project Type
Branding
Date
Sep 2025
Challenge
02
Designing Beyond a Logo
A rebrand is more than just a logo—it’s about building a cohesive ecosystem. For Theo Agency, we designed a comprehensive brand system that goes beyond surface-level aesthetics. The new brand assets include a custom iconography set, patterns, and visual motifs that tie back to the agency’s creative process.
To strengthen recognition, a secondary graphic language was created for campaigns, presentations, and client touchpoints. The UI elements of their website were redesigned in harmony with the new identity, creating a seamless user journey. By focusing on a system-driven approach, Theo Agency now has a brand that works as hard as it inspires.
Solution
03
A LASTING IMPRESSION
At the heart of the rebrand was the desire to leave a lasting impact. We wanted Theo Agency identity to resonate emotionally not just visually. The tone of voice was redefined to feel approachable yet authoritative, ensuring clarity in communication. The visual identity was stress-tested across multiple scenarios—from mobile-first designs to large-scale environmental graphics to confirm adaptability. A key highlight of the rebrand was creating brand storytelling frameworks, where every touchpoint tells part of the agency’s journey.
